TOWARDS A FLEXIBLE INNOVATION PROCESS MODEL ASSURING QUALITY AND CUSTOMER NEEDS

Louis Louw, Corne Schutte, Christian Seidel, Christian Imser

Abstract


Successful innovation projects require an adequate innovation management capability in organisations. This means a sufficiently rigorous, continuous, and goal-oriented management of innovation processes. The literature research demonstrates that an integrated innovation methodology requires highly qualitative processes that are both flexible and customer-specific in their design. This work focuses on the FuGle® innovation process model, which is applied at the Industrial Engineering Department of Stellenbosch University. The enhanced FuGle® innovation process model presents flexible processes that are supported by methods and techniques that guide the user to drive innovation projects. This paper presents an innovation approach that enables organisations proactively to manage customer needs and trends. Thus the enhanced FuGle® innovation process model aims to turn an innovation project into a marketable product.


Keywords


innovation; innovation model; innovation management

Full Text:

PDF


DOI: http://dx.doi.org/10.7166/29-1-1911

Refbacks

  • There are currently no refbacks.




Copyright (c) 2018 Louis Louw, Corne Schutte, Christian Seidel, Christian Imser


ISSN 2224-7890 (on-line) ; ISSN 1012-277X (print)


Powered by OJS and hosted by Stellenbosch University Library and Information Service since 2011.


Disclaimer:

This journal is hosted by the SU LIS on request of the journal owner/editor. The SU LIS takes no responsibility for the content published within this journal, and disclaim all liability arising out of the use of or inability to use the information contained herein. We assume no responsibility, and shall not be liable for any breaches of agreement with other publishers/hosts.

SUNJournals Help