AN ENGINEERING APPROACH TO AN INTEGRATED VALUE PROPOSITION DESIGN FRAMEWORK

Authors

  • Carmen Van Der Merwe Sakhubukumkani Co-Operative Ltd
  • Antonie Van Rensburg Department of Industrial Engineering University of Stellenbosch
  • Cornelius SL Schutte Department of Industrial Engineering University of Stellenbosch http://orcid.org/0000-0002-0119-720X

DOI:

https://doi.org/10.7166/26-1-998

Keywords:

Value Proposition, Kano Model, Generalised Bass model, product development lifecycle

Abstract

Numerous problems with product quality and time-to-market launches can be traced back to how the product lifecycle process is managed within the organisation. This article provides insight into how an integrated value proposition design framework shifts product lifecycle management from a product-centric view to a customer-centric view, through the use of good engineering practices as found in the systems engineering discipline. Combining this with methods and tools such as the Refined Kano model, Blue Ocean strategy, and the Generalised Bass model enables the organisation to enhance product and service quality while reducing the time-to-market for new value proposition launches.

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Author Biographies

Carmen Van Der Merwe, Sakhubukumkani Co-Operative Ltd

Industrial engineer

Antonie Van Rensburg, Department of Industrial Engineering University of Stellenbosch

Department of Industrial Engineeringsenior lecturer

Cornelius SL Schutte, Department of Industrial Engineering University of Stellenbosch

Professor

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Published

2015-05-08

How to Cite

Van Der Merwe, C., Van Rensburg, A., & Schutte, C. S. (2015). AN ENGINEERING APPROACH TO AN INTEGRATED VALUE PROPOSITION DESIGN FRAMEWORK. The South African Journal of Industrial Engineering, 26(1), 59–74. https://doi.org/10.7166/26-1-998

Issue

Section

General Articles

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