The impact of the degree of application of e-commerce on operational performance among Taiwan

Authors

  • Yi-Chan Chung Department of Business Administration, Yuanpei University, Taiwan, R.O.C.

DOI:

https://doi.org/10.7166/24-3-478

Keywords:

operational strategy, organizational learning, organizational culture, e-commerce, operational performance

Abstract

This study probes the correlation of types of operational strategy, degrees of organisational learning, types of organisational culture, the degree of the application of e-commerce, and operational performance among high-tech firms in Taiwan. The data was collected by questionnaires distributed via mail to senior supervisors at high-tech firms in six industries at three Taiwanese science parks. The results showed that a higher degree of e-commerce application leads to a significant and positive effect on operational performance. This study suggests that, in order to upgrade operational performance, firms should enhance their organisational learning and e-commerce, along with their rational, hierarchical, consensual, and developmental cultures, and the execution of prospector and defender strategies.

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Published

2013-11-30

How to Cite

Chung, Y.-C. (2013). The impact of the degree of application of e-commerce on operational performance among Taiwan. The South African Journal of Industrial Engineering, 24(3), 14–26. https://doi.org/10.7166/24-3-478

Issue

Vol. 24 No. 3 (2013)

Section

General Articles

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