A SYSTEM DYNAMICS APPROACH FOR STRATEGIC PLANNING OF CONSUMER ELECTRONICS INDUSTRY IN DEVELOPING COUNTRIES: THE CASE OF THE TELEVISION MANUFACTURING INDUSTRY IN EGYPT

Authors

DOI:

https://doi.org/10.7166/32-2-2468

Keywords:

System dynamics simulation, strategy decision making, electronics industry, economics in developing countries.

Abstract

In this paper, a system dynamics approach is introduced for the macro- planning of the selection of new product families in the consumer electronics industry in developing countries. A decision methodology structure is built that includes the impact factors of rapid technology changes and uncertainty. System dynamics models are designed to select the product family’s planning strategy, considering the different variables in marketing, product design, supply chain, and manufacturing method. The developed model is validated for a real case study of television manufacturing in Egypt. The results reveal that using system dynamics reflects the dynamics of the consumer electronics industry and can be used for its strategic planning.

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Author Biographies

Mohamed Abdelkhalek Attia Negmeldin, Department of Industrial and Manufacturing Engineering, Egypt- Japan University of Science and Technology, Egypt

PHD stydebt ,Department of Industrial and Manufacturing Engineering, Egypt-Japan University of Science and Technology.

Mahmoud Heshmat, Department of Mechanical Engineering, Assiut University, Egypt

assistant professor .Department of Mechanical Engineering
,

Amr Eltawil, Department of Industrial and Manufacturing Engineering, Egypt- Japan University of Science and Technology, Egypt

Professor , ,Department of Industrial and Manufacturing Engineering, Egypt-Japan University of Science and Technology..

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Published

2021-08-31

How to Cite

Negmeldin, M. A. A., Heshmat, M., & Eltawil, A. (2021). A SYSTEM DYNAMICS APPROACH FOR STRATEGIC PLANNING OF CONSUMER ELECTRONICS INDUSTRY IN DEVELOPING COUNTRIES: THE CASE OF THE TELEVISION MANUFACTURING INDUSTRY IN EGYPT. The South African Journal of Industrial Engineering, 32(2), 133–149. https://doi.org/10.7166/32-2-2468

Issue

Vol. 32 No. 2 (2021)

Section

Case Studies

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