A MULTI-DIMENSIONAL METHOD FOR EVALUATING A PRODUCT’S CONCEPTUAL SCHEMES

Authors

  • Jing Zhou Management science and engineering post-doctoral stations, ChongqingUniversity, Chongqing, P.R.China
  • Gang Guo College of Mechanical Engineering,Chongqing University, Chongqing
  • Fa Yuan Dong College of Mechanical Engineering, Chongqing University, Chongqing
  • Hao Li College of Mechanical Engineering, Chongqing University, Chongqing
  • Li Lin College of Mechanical Engineering, Chongqing University, Chongqing
  • Fang-yan Yang Department of Mechanical engineering, Chongqing University, Chongqing,400044 P.R.China

DOI:

https://doi.org/10.7166/25-3-773

Keywords:

Conceptual scheme evaluation, multidimensional method, subjective evaluation, objective evaluation, perceptual image evaluation

Abstract

The use of conceptual scheme evaluation is a key step in the development of new products. In this paper, a multi-dimensional evaluation method that involves subjective evaluation, eye-tracking, and product image evaluation is established. In this study, subjective evaluation is used to test customers’ initial reactions to conceptual schemes, and eye- tracking is used to highlight the features of conceptual schemes that are most attractive to customers. With the help of Kansei engineering, the most attractive features of a particular product are described and clarified from the product image evaluation. This multi- dimensional method can be applied not only in screening conceptual schemes, but also in exploring the reasons and suggestions for product improvement. The method was assessed in this study through a case study evaluation of conceptual design schemes for a mobile phone. 

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Author Biographies

Jing Zhou, Management science and engineering post-doctoral stations, ChongqingUniversity, Chongqing, P.R.China

post-doctor of Management science and engineering , PHd of psychology

Gang Guo, College of Mechanical Engineering,Chongqing University, Chongqing

College of Mechanical Engineering, professor

Fa Yuan Dong, College of Mechanical Engineering, Chongqing University, Chongqing

College of Mechanical Engineering, phd

Hao Li, College of Mechanical Engineering, Chongqing University, Chongqing

College of Mechanical Engineering, phd

Li Lin, College of Mechanical Engineering, Chongqing University, Chongqing

College of Mechanical Engineering, phd

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Published

2014-09-23

How to Cite

Zhou, J., Guo, G., Dong, F. Y., Li, H., Lin, L., & Yang, F.- yan. (2014). A MULTI-DIMENSIONAL METHOD FOR EVALUATING A PRODUCT’S CONCEPTUAL SCHEMES. The South African Journal of Industrial Engineering, 25(3), 184–198. https://doi.org/10.7166/25-3-773

Issue

Vol. 25 No. 3 (2014)

Section

Case Studies

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