Customer familiarity with new industrial product technology and its influence on adoption: The case of De Beers diamond extraction equipment

Authors

  • A Nabbie
  • JL Steyn University of Pretoria

DOI:

https://doi.org/10.7166/24-1-653

Abstract

An investigation was conducted into the influence of industry customers

Downloads

Download data is not yet available.

Author Biographies

A Nabbie

JL Steyn, University of Pretoria

Downloads

Published

2013-05-20

How to Cite

Nabbie, A., & Steyn, J. (2013). Customer familiarity with new industrial product technology and its influence on adoption: The case of De Beers diamond extraction equipment. The South African Journal of Industrial Engineering, 24(1), 152–166. https://doi.org/10.7166/24-1-653

Issue

Vol. 24 No. 1 (2013)

Section

Case Studies

License

Authors who publish in the Journal agree to the following terms:
  1. Authors retain copyright and grant the Journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this Journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the Journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this Journal.