MODULARISATION AS A COMPETITIVE CRITERION IN INDUSTRIES MANUFACTURING MACHINERY AND EQUIPMENT IN BRAZIL

Authors

  • Fabiano de Lima Nunes Universidade Feevale http://orcid.org/0000-0001-5384-3720
  • José Antônio Valle Antunes Júnior PPGEPS - Universidade do Vale do Rio dos Sinos - UNISINOS
  • André Dupont PPGEPS - Universidade do Vale do Rio dos Sinos - UNISINOS
  • Gabriel Pires Universidade do Vale do Rio dos Sinos - UNISINOS
  • Jefferson Dobner Sordi Human and Applied Social Sciences Institute -Universidade Feevale
  • Daniela Müller de Quevedo Creactive and Technology Institute PPG Materials Technology and Industrial Processes Universidade Feevale

DOI:

https://doi.org/10.7166/31-1-2207

Keywords:

Modularisation, competitive criteria, survey, Structural Equation Modelling – PLS.

Abstract

This research aimed at identifying the competitive criteria that, together with modularisation, impacted the differentiation strategy in industries manufacturing machinery and equipment in Brazil. This was survey-type research that used structural equation modelling (SEM-PLS) for data analysis. A total of 236 responses were obtained from participants in Brazilian machinery and equipment companies in the area of R&D, including directors, managers, coordinators, and supervisors. From this sample, the results show that applied modularisation positively impacted the competitive criteria related to innovation, quality, and flexibility, whereas, when applied to the delivery costs and performance criteria, it did not contribute to a competitive differential. Since it deals with a non-probabilistic sample by convenience, the present model does not represent the relationship between the constructs in a definitive way, for it concerns a model that address a sample of the machinery and equipment manufacturing industry, referring to ISIC D28, from Brazil.

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Author Biographies

Fabiano de Lima Nunes, Universidade Feevale

Creactive and Technology Institute

Universidade Feevale

 

Jefferson Dobner Sordi, Human and Applied Social Sciences Institute -Universidade Feevale

Human and Applied Social Sciences Institute

Universidade Feevale

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Published

2020-05-29

How to Cite

Nunes, F. de L., Antunes Júnior, J. A. V., Dupont, A., Pires, G., Sordi, J. D., & de Quevedo, D. M. (2020). MODULARISATION AS A COMPETITIVE CRITERION IN INDUSTRIES MANUFACTURING MACHINERY AND EQUIPMENT IN BRAZIL. The South African Journal of Industrial Engineering, 31(1), 93–109. https://doi.org/10.7166/31-1-2207

Issue

Vol. 31 No. 1 (2020)

Section

General Articles

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