COMPETITIVE PRIORITIES AND STRATEGIC ALIGNMENT AS MEDIATORS IN THE RELATIONSHIP BETWEEN COMPANIES IN THE BRAZILIAN AUTOMOTIVE SUPPLY CHAIN

Authors

  • Wagner Roberto Garo Junior Federal Institute of Education, Science and Technology of São Paulo, Brazil
  • Marcia Regina Neves Guimarães Department of Industrial Engineering, Federal University of São Carlos, Brazil

DOI:

https://doi.org/10.7166/29-1-1791

Keywords:

Strategic Alignment, Competitive Priorities, Relationship between companies, automotive chain

Abstract

This study aimed to assess how the search for strategic alignment and competitive priorities influences the relationship between companies in the Brazilian automotive supply chain. To achieve this, qualitative research was conducted using an integrated case study in the automotive segment of companies that had business relationships with each other. The following elements were studied: an automaker, three automotive systems suppliers, and three second-tier suppliers. The results show that there is a strategic alignment in the chain, mainly driven by the automaker and the systems suppliers, and that competitive priorities shape the forms of the relationships between companies in the automotive supply chain.

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Author Biographies

Wagner Roberto Garo Junior, Federal Institute of Education, Science and Technology of São Paulo, Brazil

Master in Production Engineering from the Federal University of São Carlos. Professor at the Federal Institute of Education, Science and Technology of São Paulo in the area of Controls and Industrial Processes.

Marcia Regina Neves Guimarães, Department of Industrial Engineering, Federal University of São Carlos, Brazil

PhD in Mechanical Engineering from the University of São Paulo. Adjunct Professor, Department of Industrial Engineering, Federal University of São Carlos

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Published

2018-05-31

How to Cite

Garo Junior, W. R., & Guimarães, M. R. N. (2018). COMPETITIVE PRIORITIES AND STRATEGIC ALIGNMENT AS MEDIATORS IN THE RELATIONSHIP BETWEEN COMPANIES IN THE BRAZILIAN AUTOMOTIVE SUPPLY CHAIN. The South African Journal of Industrial Engineering, 29(1), 184–194. https://doi.org/10.7166/29-1-1791

Issue

Vol. 29 No. 1 (2018)

Section

Case Studies

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