A NORMATIVE MODEL FOR ASSESSING COMPETITIVE STRATEGY

Authors

  • Gerard David Ungerer University of Stellenbosch, Department of Industrial Engineering
  • Steve Cayzer University of Bath, Department of Mechanical Engineering

DOI:

https://doi.org/10.7166/27-4-1431

Keywords:

Normative Approach, Strategy Assessment, Strategy Evaluation, Competitive Strategy, E-Business Start-Ups

Abstract

The hyper-competitive nature of e-business has raised the need for a generic way to appraise the merit of a developed business strategy. Although progress has been made in the domain of strategy evaluation, the established literature differs over the ‘tests’ that a strategy must pass to be considered well-constructed. This paper therefore investigates the existing strategy-evaluation literature to propose a more integrated and comprehensive normative strategic assessment that can be used to evaluate and refine a business’ s competitive strategy , adding to its robustness and survivability. 

Downloads

Published

2016-12-06

How to Cite

Ungerer, G. D., & Cayzer, S. (2016). A NORMATIVE MODEL FOR ASSESSING COMPETITIVE STRATEGY. The South African Journal of Industrial Engineering, 27(4), 34–49. https://doi.org/10.7166/27-4-1431

Issue

Vol. 27 No. 4 (2016)

Section

General Articles

License

Authors who publish in the Journal agree to the following terms:
  1. Authors retain copyright and grant the Journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this Journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the Journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this Journal.