AN ENGINEERING APPROACH TO AN INTEGRATED VALUE PROPOSITION DESIGN FRAMEWORK

Carmen Van Der Merwe, Antonie Van Rensburg, Cornelius SL Schutte

Abstract


Numerous problems with product quality and time-to-market launches can be traced back to how the product lifecycle process is managed within the organisation. This article provides insight into how an integrated value proposition design framework shifts product lifecycle management from a product-centric view to a customer-centric view, through the use of good engineering practices as found in the systems engineering discipline. Combining this with methods and tools such as the Refined Kano model, Blue Ocean strategy, and the Generalised Bass model enables the organisation to enhance product and service quality while reducing the time-to-market for new value proposition launches.


Keywords


Value Proposition; Kano Model, Generalised Bass model; product development lifecycle

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DOI: https://doi.org/10.7166/26-1-998

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Copyright (c) 2015 The South African Journal of Industrial Engineering


ISSN 2224-7890 (on-line) ; ISSN 1012-277X (print)


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