MANAGING RAPID DIFFUSION: THE CASE OF CELLULAR COMMUNICATIONS IN SOUTH AFRICA
ENGLISH ABSTRACT: TSouth Africa has experienced extraordinarily rapid growth in the cellular communications industry, with subscriber numbers growing from zero to 5,3 million in the first six years since its introduction in 1994. Research was conducted to investigate the way in which the industry managed this rapid diffusion. The study highlighted the way in which the diffusion of cellular communication was managed, particularly through networks and linkages between hardware suppliers, network operators and service providers. The study has found that industry cooperation is the most important factor that drives rapid diffusion of new technology in a non-integrated industry such as the cellular communications industry in South Africa. The findings of this single-case study support propositions based on the innovation network theory.
AFRIKAANSE OPSOMMING: Suid-Afrika het buitengewoon vinnige groei in die sellul
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