AN ARTIFICIAL INTELLIGENCE AND KNOWLEDGE-BASED SYSTEM TO SUPPORT THE DECISION- MAKING PROCESS IN SALES

Authors

  • Ismael Cristofer Baierle University of Vale do Rio dos Sinos
  • Miguel Afonso Sellitto University of Vale do Rio dos Sinos
  • Rejane Frozza University of Santa Cruz do Sul
  • Jones Luís Schaefer University of Santa Cruz do Sul
  • Anderson Felipe Habekost University of Vale do Rio dos Sinos

DOI:

https://doi.org/10.7166/30-2-1964

Keywords:

Artificial Intelligence, Knowledge-based systems, Decision making, Expert system

Abstract

The purpose of this article is to describe the development of a knowledge-based system that, aided by rules, can support the decision-making processes of the sales department of a company. The knowledge-based system can bring reliability and agility to the decision-making process, and can allow for simulating future scenarios for the company, according to the combined behaviour of key variables. All variables identified in the study have some degree of importance for the decision-making process; they must be analysed together to produce a reliable answer, otherwise, an incorrect decision can emerge, damaging the execution of the company’s strategy. The main contribution of this study is a case report in which a knowledge-based system helped to find an adequate alternative to a business problem in the sales sector of a company in the south of Brazil.

Author Biographies

Ismael Cristofer Baierle, University of Vale do Rio dos Sinos

Department of Production and Systems Engineering - PhD

Miguel Afonso Sellitto, University of Vale do Rio dos Sinos

Department of Production and Systems Engineering - PhD

Rejane Frozza, University of Santa Cruz do Sul

Department of Sistems and Industrial Process - Master

Jones Luís Schaefer, University of Santa Cruz do Sul

Department of Sistems and Industrial Process - Master

Anderson Felipe Habekost, University of Vale do Rio dos Sinos

Department of Production and Systems Engineering - PhD

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Published

2019-08-30

How to Cite

Baierle, I. C., Sellitto, M. A., Frozza, R., Schaefer, J. L., & Habekost, A. F. (2019). AN ARTIFICIAL INTELLIGENCE AND KNOWLEDGE-BASED SYSTEM TO SUPPORT THE DECISION- MAKING PROCESS IN SALES. The South African Journal of Industrial Engineering, 30(2), 17–25. https://doi.org/10.7166/30-2-1964

Issue

Vol. 30 No. 2 (2019)

Section

General Articles

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