PERFORMANCE EVALUATION OF COMPETITIVE FOCUSES IN THE FURNITURE INDUSTRY

Authors

DOI:

https://doi.org/10.7166/29-4-1951

Keywords:

strategy, manufacture, production

Abstract

The purpose of this article is to assess the strategic performance of manufacturing of a company in the furniture industry located in Southern Brazil. We used a cybernetic approach to conduct the study and a tree-like structure formed by five competitive priorities weighted by the Analytic Hierarchy Process. The difference between importance and performance informs if the operation is successful or if it fails. The most significant failures are the time to implement modifications in products, the dependability of suppliers, small capacity to change the production volume and mix, and the lack of after-sales services to meet customers´ requirements.

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Published

2018-12-10

How to Cite

Camfield, C. G., & Sellitto, M. A. (2018). PERFORMANCE EVALUATION OF COMPETITIVE FOCUSES IN THE FURNITURE INDUSTRY. The South African Journal of Industrial Engineering, 29(4), 207–217. https://doi.org/10.7166/29-4-1951

Issue

Vol. 29 No. 4 (2018)

Section

Case Studies

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