Ruiz-Ramirez, Jessica Alejandra, Diego Felipe Reyes-Cancino, and Carlos Julio Arenas-Castro. 2019. “BUSINESS MODEL CANVAS AS AN ANALYTICAL TOOL FOR THE EVALUATION OF COMPANIES: CASE STUDY FOR THE AUDIOVISUAL INDUSTRY IN BOGOTA, COLOMBIA”. The South African Journal of Industrial Engineering 30 (4):118-30. https://doi.org/10.7166/30-4-2256.