Van Rensburg, Antonie, University of Stellenbosch

• The South African Journal of Industrial Engineering Vol. 28 No. 2 (2017) - General Articles
  AN APPROACH TO IMPROVING MARKETING CAMPAIGN EFFECTIVENESS AND CUSTOMER EXPERIENCE USING GEOSPATIAL ANALYTICS
  Abstract  PDF
• The South African Journal of Industrial Engineering Vol. 29 No. 4 (2018) - General Articles
  A STRATEGIC MODEL OF MACRO-ECONOMIC AND SUPPLY CHAIN FACTORS THAT INFLUENCE THE DECISION-MAKING PROCESS OF SA RETAILERS WHEN EXPANDING THEIR FOOTPRINT IN AFRICAN COUNTRIES
  Abstract  PDF