SIRIRAM, R.; SNADDON, D. FORECASTING NEW PRODUCT SALES. The South African Journal of Industrial Engineering, [S. l.], v. 21, n. 1, 2011. DOI: 10.7166/21-1-72. Disponível em: http://sajie.journals.ac.za/pub/article/view/72. Acesso em: 11 apr. 2025.