A MULTI-DIMENSIONAL METHOD FOR EVALUATING A PRODUCT’S CONCEPTUAL SCHEMES

Jing Zhou, Gang Guo, Fa Yuan Dong, Hao Li, Li Lin, Fang-yan Yang

Abstract


The use of conceptual scheme evaluation is a key step in the development of new products. In this paper, a multi-dimensional evaluation method that involves subjective evaluation, eye-tracking, and product image evaluation is established. In this study, subjective evaluation is used to test customers’ initial reactions to conceptual schemes, and eye- tracking is used to highlight the features of conceptual schemes that are most attractive to customers. With the help of Kansei engineering, the most attractive features of a particular product are described and clarified from the product image evaluation. This multi- dimensional method can be applied not only in screening conceptual schemes, but also in exploring the reasons and suggestions for product improvement. The method was assessed in this study through a case study evaluation of conceptual design schemes for a mobile phone. 


Keywords


Conceptual scheme evaluation; multidimensional method; subjective evaluation; objective evaluation; perceptual image evaluation

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DOI: https://doi.org/10.7166/25-3-773

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