AN APPRAISAL SYSTEM FOR MONITORING PERFORMANCE OF CONVENIENCE STORES IN TAIWAN

WY Wu, CC Bai, OK Gupta

Abstract


With service industries achieving almost 70% of GDP, Taiwan has witnessed a major shift inits economic structure, similar to the trends that have been observed elsewhere. The retailsector has shown enormous growth, and Taiwan has seen tremendous growth inconvenience stores in recent years, as their density has peaked in many Asian countries.Operating efficiency has become a critical element of success and survival for conveniencestores in a highly competitive environment. In this paper, we apply Data EnvelopmentAnalysis (DEA) and the Malmquist Productivity Index (MPI) to investigate the productivityefficiency and monitor the performance of convenience stores, characterized by multipleinputs and outputs. The paper also offers a distribution service system model andmanagement matrix to examine the competitiveness of the store chain as a whole. Thefindings indicate that DEA can provide useful diagnostic information, and suggest ways toimprove efficiency.


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DOI: https://doi.org/10.7166/20-2-767

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