Examining How Manufacturing Corporations Win Orders
Keywords:simultaneous importance-performance analysis (SIPA), decision-making trial and evaluation laboratory (DEMATEL), competitive strategy, win orders, industrial research
This study adopted 14 criteria for order-winners and qualifiers as the attributes for evaluation. The first stage used a simultaneous importance-performance analysis to analyse the competitive market situations of a corporation and its competitors. The second stage used the decision-making trial and evaluation laboratory method to analyse the attributes
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