Examining How Manufacturing Corporations Win Orders

Authors

  • Sang-Bing Tsai Business School Nankai University, China Department of Technology Management Chung-Hua University, Taiwan
  • Yu-Cheng Lee Department of Technology Management Chung-Hua University, Taiwan
  • Chia-Huei Wu Department of Technology Management Chung-Hua University, Taiwan
  • Jiann-Jong Guo Graduate Institute of China Studies Tamkang University, Taiwan

DOI:

https://doi.org/10.7166/24-3-657

Keywords:

simultaneous importance-performance analysis (SIPA), decision-making trial and evaluation laboratory (DEMATEL), competitive strategy, win orders, industrial research

Abstract

This study adopted 14 criteria for order-winners and qualifiers as the attributes for evaluation. The first stage used a simultaneous importance-performance analysis to analyse the competitive market situations of a corporation and its competitors. The second stage used the decision-making trial and evaluation laboratory method to analyse the attributes

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Published

2013-11-30

How to Cite

Tsai, S.-B., Lee, Y.-C., Wu, C.-H., & Guo, J.-J. (2013). Examining How Manufacturing Corporations Win Orders. The South African Journal of Industrial Engineering, 24(3), 112–124. https://doi.org/10.7166/24-3-657

Issue

Vol. 24 No. 3 (2013)

Section

General Articles

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