Customer familiarity with new industrial product technology and its influence on adoption: The case of De Beers diamond extraction equipment

Authors

  • A Nabbie
  • JL Steyn University of Pretoria

DOI:

https://doi.org/10.7166/24-1-653

Abstract

An investigation was conducted into the influence of industry customers

Author Biographies

A Nabbie

JL Steyn, University of Pretoria

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Published

2013-05-20

How to Cite

Nabbie, A., & Steyn, J. (2013). Customer familiarity with new industrial product technology and its influence on adoption: The case of De Beers diamond extraction equipment. The South African Journal of Industrial Engineering, 24(1), 152–166. https://doi.org/10.7166/24-1-653

Issue

Vol. 24 No. 1 (2013)

Section

Case Studies

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