Customer familiarity with new industrial product technology and its influence on adoption: The case of De Beers diamond extraction equipment
An investigation was conducted into the influence of industry customers
How to Cite
Nabbie, A., & Steyn, J. (2013). Customer familiarity with new industrial product technology and its influence on adoption: The case of De Beers diamond extraction equipment. The South African Journal of Industrial Engineering, 24(1), 152–166. https://doi.org/10.7166/24-1-653
LicenseAuthors who publish in the Journal agree to the following terms:
- Authors retain copyright and grant the Journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this Journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the Journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this Journal.