A SYSTEM DYNAMICS APPROACH FOR STRATEGIC PLANNING OF CONSUMER ELECTRONICS INDUSTRY IN DEVELOPING COUNTRIES: THE CASE OF THE TELEVISION MANUFACTURING INDUSTRY IN EGYPT

Mohamed Abdelkhalek Attia Negmeldin, Mahmoud Heshmat, Amr Eltawil

Abstract


In this paper, a system dynamics approach is introduced for the macro- planning of the selection of new product families in the consumer electronics industry in developing countries. A decision methodology structure is built that includes the impact factors of rapid technology changes and uncertainty. System dynamics models are designed to select the product family’s planning strategy, considering the different variables in marketing, product design, supply chain, and manufacturing method. The developed model is validated for a real case study of television manufacturing in Egypt. The results reveal that using system dynamics reflects the dynamics of the consumer electronics industry and can be used for its strategic planning.


Keywords


System dynamics simulation, strategy decision making, electronics industry, economics in developing countries.

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DOI: https://doi.org/10.7166/32-2-2468

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Copyright (c) 2021 Mohamed Abdelkhalek Attia Negmeldin, Mahmoud Heshmat, Amr Eltawil


ISSN 2224-7890 (on-line) ; ISSN 1012-277X (print)


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