A DYNAMIC APPROACH TO IMPROVING THE EXECUTION OF DEVELOPMENT STRATEGIES FOR DATE-RELATED INDUSTRIES IN IRAN, BASED ON HYBRID GRA AND ISM METHODS
DOI:
https://doi.org/10.7166/23-1-232Keywords:
Grey Relational Analysis (GRA), Interpretive Structural Modelling (ISM), IranAbstract
ENGLISH ABSTRACT: This paper presents a hybrid Grey Relational Analysis (GRA) and Interpretive Structural Modelling (ISM) methodology for appropriate dynamic analysis, in order to improve the execution of development strategies for date-related industries in Iran. The proposed framework consists of four main phases: (1) establishment of strategies; (2) GRA analysis; (3) binary comparison to determine hierarchy levels using the ISM method; and (4) dynamic analysis. The analysis reveals that the strategic priorities to improve Iran
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