THE ROLE OF MARKETING INFORMATION SYSTEMS (MKIS) IN SERVICE QUALITY IN ETHIOPIAN INDUSTRIES

Authors

  • E. Berhan Department of Mechanical Engineering (Industrial Engineering Stream) Addis Ababa Institute of Technology (AAiT), Addis Ababa University
  • D. Kitaw Department of Mechanical Engineering (Industrial Engineering Stream) Addis Ababa Institute of Technology (AAiT), Addis Ababa University

DOI:

https://doi.org/10.7166/23-1-220

Keywords:

role of marketing information systems, Ethiopian industries IT infrastructure, data acquisition, information processing, business function, and service quality

Abstract

ENGLISH ABSTRACT: This paper deals with the role of marketing information systems for service quality in Ethiopian industries in terms of their IT infrastructure, data acquisition, information processing, business function, and service quality. A quantitative survey of 42 Ethiopian industries in 2009 indicated that most of these industries are dominated by noncomputerised information systems. The data acquisition and IT infrastructure strongly support the information process. Information processing significantly and positively predicts both service quality and business function. But the business function that uses processed data and information for its activities

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Published

2011-11-05

How to Cite

Berhan, E., & Kitaw, D. (2011). THE ROLE OF MARKETING INFORMATION SYSTEMS (MKIS) IN SERVICE QUALITY IN ETHIOPIAN INDUSTRIES. The South African Journal of Industrial Engineering, 23(1). https://doi.org/10.7166/23-1-220

Issue

Vol. 23 No. 1 (2012)

Section

General Articles

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