COLLABORATIVE PLANNING, FORECASTING, AND REPLENISHMENT IMPLEMENTATION: A CASE STUDY OF A MAJOR GROCERY RETAILER IN SOUTH AFRICA
Keywords:Collaborative planning, forecasting and replenishment (CPFR), grocery retailer, implementation, qualitative
The purpose of this study was to investigate the key factors that affect the implementation of collaborative planning, forecasting, and replenishment (CPFR). A single case study method was adopted, examining a critical case in the South African grocery retail sector. Semi-structured interviews were conducted to collect data. The study confirmed five of the six key factors affecting CPFR implementation that have been identified in the literature. Two new key factors, business understanding and a common goal, were identified. The study also determined the framework that the focal firm used to implement CPFR. The findings aid supply chain managers in understanding and leveraging the key factors that affect the successful implementation of CPFR. The framework can be used for benchmarking and guiding managers through the process of implementing CPFR.
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