A DECISION SUPPORT SYSTEM FOR STRATEGIC, TACTICAL AND OPERATIONAL VISIT PLANNING FOR ON-THE-ROAD PERSONNELA DSS FOR STRATEGIC, TACTICAL AND OPERATIONAL VISIT PLANNING FOR ON-THE-ROAD PERSONNEL

Angela Liza Rademeyer, D J Lubinsky

Abstract


The use of a decision support system (DSS) for efficiently optimising and managing field workers’ visits is discussed. This tool was designed after years of consulting experience and algorithmic research. It includes not only an innovative memetic algorithm to solve very large problems with realistic features and constraints, but also analytic tools and mapping capabilities to compare scenarios. As practitioners, we include some insights from case studies done at strategic, tactical, and operational decision levels. The system solves scenarios at all three decision levels simultaneously, not sequentially. The empirical studies highlight some misconceptions that are present in industry in planning visits for on-the-road personnel activities. 


Keywords


visit planning; on-the-road personnel; field force; strategic decisions; tactical modelling; operational planning

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DOI: http://dx.doi.org/10.7166/28-1-1538

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Copyright (c) 2017 Angela Liza Rademeyer


ISSN 2224-7890 (on-line) ; ISSN 1012-277X (print)


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