BEST PRACTICES IN NEW PRODUCT DEVELOPMENT: THE ZYRAY WIRELESS CASE STUDY

Authors

  • P. Koekemoer Department of Engineering and Technology Management, University of Pretoria
  • A.J. Buys Department of Engineering and Technology Management, University of Pretoria

DOI:

https://doi.org/10.7166/17-2-146

Abstract

ENGLISH ABSTRACT: Successful high-tech start-up companies are rare. This case study investigates the New Product Development (NPD) process of Zyray Wireless, a very successful startup 3G technology company that originated in South Africa but relocated to California in the USA. The research looked into the differences between generally accepted NPD best practices and those implemented by this start-up company. Zyray Wireless scored above the industry average in the following categories: customer involvement, project selection, product strategy, technological leadership, and product goal. The best practices for metrics, human resource development, documentation, and change control implemented by Zyray Wireless scored at or below the industry average. The best practice results showed that this very successful start-up company focused more on strategy and engineering and less on process control than average.

AFRIKAANSE OPSOMMING: Suksesvolle nuwe ho

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Published

2011-11-05

How to Cite

Koekemoer, P., & Buys, A. (2011). BEST PRACTICES IN NEW PRODUCT DEVELOPMENT: THE ZYRAY WIRELESS CASE STUDY. The South African Journal of Industrial Engineering, 17(2). https://doi.org/10.7166/17-2-146

Issue

Vol. 17 No. 2 (2006)

Section

General Articles

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