A NORMATIVE MODEL FOR ASSESSING COMPETITIVE STRATEGY

Authors

  • Gerard David Ungerer University of Stellenbosch, Department of Industrial Engineering
  • Steve Cayzer University of Bath, Department of Mechanical Engineering

DOI:

https://doi.org/10.7166/27-4-1431

Keywords:

Normative Approach, Strategy Assessment, Strategy Evaluation, Competitive Strategy, E-Business Start-Ups

Abstract

The hyper-competitive nature of e-business has raised the need for a generic way to appraise the merit of a developed business strategy. Although progress has been made in the domain of strategy evaluation, the established literature differs over the ‘tests’ that a strategy must pass to be considered well-constructed. This paper therefore investigates the existing strategy-evaluation literature to propose a more integrated and comprehensive normative strategic assessment that can be used to evaluate and refine a business’ s competitive strategy , adding to its robustness and survivability. 

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Published

2016-12-06

How to Cite

Ungerer, G. D., & Cayzer, S. (2016). A NORMATIVE MODEL FOR ASSESSING COMPETITIVE STRATEGY. The South African Journal of Industrial Engineering, 27(4), 34–49. https://doi.org/10.7166/27-4-1431

Issue

Vol. 27 No. 4 (2016)

Section

General Articles

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