IMPROVING PRODUCT DEVELOPMENT PERFORMANCE THROUGH KNOWLEDGE OUTSOURCING: A STUDY OF THE IRANIAN AUTOMOTIVE INDUSTRY

Mohammad Mahdavi Mazdeh, Mostafa Jafari, Peyman Akhavan, Seyed Jalal Mousavi

Abstract


This study aims to explore the dynamics of the knowledge supply process for new product development in the automotive industry, and to evaluate the impact of knowledge outsourcing on new product development performance. The model was developed using a literature review and a multiple case study approach that looked at ten research and development companies from the automotive industry in Iran. The results indicate that knowledge outsourcing would improve new product development performance by increasing the flexibility of the new product development process to react to the environment’s volatility, with few penalties in time and costs for automotive product development. 


Keywords


Knowledge Management; Supply Chain Management; New Product Development; Automotive; Outsourcing;

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DOI: https://doi.org/10.7166/27-2-1140

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Copyright (c) 2016 Mohammad Mahdavi Mazdeh, Mostafa Jafari, Peyman Akhavan, Seyed Jalal Mousavi


ISSN 2224-7890 (on-line) ; ISSN 1012-277X (print)


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